Shelly Williams Company is a manufacturers’ representative headquartered in Richmond Virginia.  We specialize in high efficiency heating and cooling products with a concentration in energy recovery systems which enhance the end-users’ indoor environmental quality.  We offerour clients project budgeting and design assistance, training, commissioning and sales for all products that we represent.  Using regular training in our products and systems for our sales and support teams, we strive to stay on the leading edge of HVAC&R technology.  As a result we have become experts in the products that we represent, and that knowledge has translated into hundreds of successful projects. We pride ourselves on happy customers and a job well done.  Shelly Williams Company takes the extra steps to do proper customer training prior to installation, to monitor our jobs during construction, and to perform initial startup services to ensure owner satisfaction with the installed HVAC&R system. We have over 120 years of combined HVAC&R engineering and system sales experience with a Professional Engineers, a Certified Energy Manager, and LEED accredited professionals on staff.


We cover all areas of Virginia, West Virginia, and North Carolina with a variety of products.  We offer design assistance and sell products and systems to provide solutions that solve a variety of problems that exist in today’s buildings and facilities.  Many of our products incorporate energy conservation & energy recovery benefits into the hvac solutions as well.

Weather you are a member of the design team, a facility manager looking to save energy, a contractor seeking products which will deliver the performance you need to meet your customer’s expectaqtions, or an end user interested in a design-build approach to your project, Shelly Williams Company has an HVAC&R solution that can be custom tailored to meet or exceed your objectives.

Meet the Team

Shelly Williams


Shelly is a graduate of Benedictine High School in Richmond, Virginia. He attended The College of William and Mary and graduated from RPI/VCU with a degree in Engineering Technology-HVAC. He is a past president of the Richmond Chapter of ASHRAE and an active ASHRAE Life Member in the Richmond Chapter. After graduation, he was an HVAC/Plumbing design engineer for Ballou & Justice, Architects Engineers.

He was responsible for HVAC/Plumbing design on such projects as; Renovations to Virginia State Capitol, Renovations to The Rotunda at The University of Virginia, St. Mary’s Hospital, Richmond City Hall and Blue Cross-Blue Shield Corporate Headquarters. Over the past forty years Shelly has been in HVAC sales and sales management. He has represented major product lines such as; York, American Standard and Aaon. His sales has taken him throughout the state of Virginia.

Shelly is proud of his family and talks about them often. He enjoys talking and being with his friends whether business or social, and in his spare time he enjoys a round of golf.

Jeffrey D. Consroe

Vice President

Jeff is a 2005 graduate of Virginia Tech with a BS in Mechanical Engineering. He is currently a licensed Professional Engineer in the state of Virginia, he is a LEED accredited professional and a Certified Energy Manager. He began his career with Carrier as a Sales Engineer, and now works for Shelly Williams Company as a manufacturer’s representative specializing in the consulting engineer environment.  He has been an active member of the Roanoke ASHRAE chapter since 2005 and is currently the President.

In his spare time, Jeff enjoys fishing and the outdoors. He also enjoys working on any mechanical projects including cars and boats, woodworking, and construction projects centered around his cabin in Craig County VA. Jeff, his wife Alisha and their dog Beaster currently reside in the heart of the blue ridge mountains in Salem VA.

Dick Schini

Northern Virginia Territory Manager

Dick is a graduate of Towson State College in Towson, Maryland. He has thirty-eight years of sales experience, twelve of those in the HVAC market in Virginia. He has been Consumer Sales Manager for Richmond Power Equipment Company and has owned and operated his own software sales company.  His HVAC experience involves selling Liebert computer room support equipment, Calmac thermal storage and AAON.

Dick divides his time between his family (including two children and two grandchildren), his work, and his church, where he leads the Men’s Saturday Morning Bible Study and serves on several Boards.  Golf and gardening don’t take up as much of his time as he would like.

Pat Lewis

Office Manager

Pat is a graduate of Virginia Commonwealth University, with a degree in Business Administration and Management. She has over 50 years of experience in finance and office management. Pat retired 7 years ago and joined Shelly Williams Co. in 2015 to work in the Financial and Administrative side of the business. She is married and has 2 children and 3 grandchildren.

Bo Hamrick

Sales Engineer & VA Masters HVAC Tradesman

Bo went into trade school after graduating from High School and became a HVAC apprentice shortly thereafter. After working in the field for over 12 years and becoming a Master HVAC Tradesmen he found his calling as a Sales Engineer. Bo loves traveling, enjoys the great outdoors, and is an avid fly fisherman.

Bo prides himself on close relationships which results in happy customers and a job well done. He believes in proper customer training prior to installation, monitoring jobs during construction, and performing initial startup services to ensure owner satisfaction with the installed system. Working in the field for 14+ years has contributed greatly to his knowledge and understanding of the products that SWC provides and supports.

Chris Wyatt

Territory Manager

Graduated from Virginia Commonwealth University with a BS in Business Administration and Management.

35 years of sales and management experience with a determined focus to ensure a proper solution to every project I am involved in.

Married with two sons and three stepdaughters and four grandchildren.

Hobbies include golf, off shore fishing and being with my dogs.

Sandra Fellerman

Administrative Assistant

Sandra is a Richmond native that has worked in the Accounting Field for over 47 years. She retired two years ago and rejoined the work force when approached to replace the Office Manager who left without notice.

Keith Workman

Equipment Consultant

Keith is a 1985 graduate of Old Dominion University with a BS in Engineering Technology (MET).  He began his career as a Mechanical Project Manager for a local contractor, then made the moved into HVAC Equipment Sales in 1988, and now works for the Shelly Williams Company as their Equipment Consultant.  In his spare time, Keith enjoys fishing and the outdoors.  Keith, his wife Heidi and their daughter Griffin currently reside in Glen Allen VA.